On Wednesday, September 14th Patagonia founder Yvon Chouinard announced he is putting his outdoor apparel company in the hands of a trust and a nonprofit organization. All future profits will be donated to help fight climate change. Chouinard said, “Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source. We’re making Earth our only shareholder. I am dead serious about saving this planet.”
Founder of Patagonia is giving his company away to help fight climate change
